Sector
Trademarks
Using your IP to launch your product in a new market
31 July 2022Intellectual property is central to a product launch in a new market. Excel V. Dyquiangco explains how a well-formulated IP strategy should be set up based on the understanding of the IP types, the target market interest, the competitors and their IP...
Christian Louboutin Failed To Register Red Sole Trademark in Japan
10 August 2022The Appeal Board of the Japan Patent Office (JPO) rejected the trademark registration by French luxury shoemaker Christian Louboutin for its signature red soles. Louboutin filed the colour mark application for high heel soles coloured in red (Pantone...
Indonesia and UAE Sign Free Trade Agreement
03 August 2022Indonesia and the United Arab Emirates (UAE) have strengthened their longstanding relationship by signing Bilateral Free Trade Agreement named “Indonesia-United Arab Emirates Comprehensive Economic Partnership Agreement (IUAE-CEPA) last July 1, 2022....
The Philippines quickens digital IP objectives
03 August 2022At the recently concluded 63rd Assemblies of the Member States of the World Intellectual Property Organization (WIPO), Rowel S. Barba, director general of the Intellectual Property (IP) Office of the Philippines (IPOPHL), called for increased support...
Legal issues around KOL marketing in Hong Kong and mainland China
31 May 2022Key opinion leaders – known as influencers in much of the world – are increasingly being used in marketing campaigns due to their high success rates. Loke-Khoon Tan, James Lau, Helen Pang and Harrods Wong discuss trends in KOL marketing, and the lega...
Court’s endeavours will make injunction orders effective in trademark disputes
11 July 2022A recent order passed by the High Court of Delhi could urge courts to come up with different directions or orders so as to give full effect to the injunction orders they have granted. Manisha Singh and Malyashree Sridharan explain how the decision in...
Asia IP Trademark Rankings 2022
07 July 2022The results of the survey are in. Find out which firms stood out from the rest.
Vietnam’s Amended Intellectual Property Law ratified
07 July 2022On June 16, 2022, the National Assembly of Vietnam ratified the amended Intellectual Property Law which puts the country on equal footing with the US, UK and other countries as far as legal frameworks for IP protection and enforcement go.
When trademarks are used as a war strategy
06 July 2022Modern-age warfare is not limited to conventional forms of attack. Nations have recognized that traditional weaponry cannot be enough in weakening enemy nations. Thus, governments are developing strategies to create economic blockades against bellige...
Tips for brand owners to navigate India’s IP landscape
06 July 2022To attract investment from companies and IP holders to manufacture and distribute their products in India and to assure brand owners that their rights are safeguarded, the Indian government has taken several steps to streamline enforcement procedures...
Lessons for advertisers from Audi’s ad plagiarism scandal in China
05 July 2022A marketing attempt by Audi to impress the Chinese consumers with an advertisement embracing Chinese traditions backfired, when the ad was accused of plagiarism. Starring Hong Kong superstar Andy Lau, the ad consisted of a monologue about Xiaoman, th...
A look at trademark dilution – and how it impacts brands
31 July 2022The more successful the trademark is, the more likely it may become generic, which causes the trademark owner to lose its exclusive right in their trademark. Lawyers share their best practices for avoiding genericide
IP filing in multiple jurisdictions: How to navigate contrasting laws
05 July 2022Differences in legislation concerning intellectual property rights, how they are recognized and how they are enforced among jurisdictions create challenges for IP rights applicants. Lawyers share their best tips with Asia IP.
Thailand IP Experts 2022
05 July 2022Thailand has made significant progress in strengthening the protection of intellectual property in the country, the government has told the United States. The conversation, held on the sidelines during bilateral talks during this year’s APEC Minister...
Affixing a brand to a venue: How complicated can it get?
04 July 2022Affixing a brand name to a theatre, coliseum or stadium is becoming more common, and is already very much prevalent in many parts of Asia. Lawyers in the region reveal the legal aspects of just what goes into securing such naming rights.
